6 Ed Pearson

Ed Pearson

A hard-working, can-do, creative professional with a joy for finding an idea. Over a decade of marketing and communications experience in higher education organisations, creating communications across a range of online and offline media.

A journey through my career in higher education:

through videos I’ve worked on

Nottingham Trent University

Product Design / Furniture and Product Design / Architecture

This was the first video project I lead on in my career, and part of a series that encompassed all of the art and design courses. I wanted to capture the excitement of the Degree Show submission, whilst also giving prospective students an insight into the unique selling points such as the facilities, live projects and placements. This video did especially well, receiving over 102,921 views.

Birmingham City University

One Degree – Endless Possibilities – School of English

I was keen to showcase the opportunities available to students within the School of English. These profiles, which were also separated out into three case studies, took students outside of the classroom and highlight how the course gives them excellent employability opportunities. All of our competitors had videos of the library, or lectures. I wanted to show we offered more, and these videos ended up being a large success at Open Days and in our emails to prospective students.

Coventry University

Be Part of Something Bigger with the Centre for Global Engagement

The Centre for Global Engagement at Coventry University offers students a wealth of extra-curricular activities to become a truly global graduate. As we didn’t have any recent filmed content due to the pandemic, I worked with our designers on creating an animated video to highlight the different programmes available under two minutes. Not only that, I ended up doing the voiceover as well...

Bonus interview:

Interview / Blog with EducationMarketer.co.uk

Education Marketer is a great resource for marketing staff working in higher education. The blog, and weekly newsletter, is an invaluable tool, so I was very proud to be asked to give my views.

Professional Development

Pecha Kucha

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